Reasons to Buy Ford In Grand Rapids, Michigan

Ford the Only Full-Line Automaker Named to Fast Company 2013 Ranking of World’s 50 Most Innovative Companies

February 20th, 2013

At Borgman Ford, we’re excited to announce that our manufacturer is being featured in Fast Company’s annual Most Innovative Companies issue. The magazine, which hit the stands today, honors leading businesses, including Apple, Amazon, Google and Target along with such rising newcomers as Square, Fab and Tumblr. Ford Motor Company is the only full-line automaker named to the 2013 list. Nike ranks No. 1 following the release of two major innovations, FuelBand and Flyknit technology.

Fast Company editors highlighted an array of recent efforts by Ford, including the opening of a Silicon Valley Lab in Palo Alto, Calif. in June 2012 where Ford engineers can collaborate with some of the best and brightest technology minds.

Among the innovative features already available in Ford vehicles, the award-winning SYNC® connectivity system enables drivers to stay connected with the latest mobile technology using voice commands so that hands can stay on the wheel and eyes on the road. The all-new 2013 Ford Fusion offers one of the industry’s most complete suites of advanced driver assist systems, including adaptive cruise control and the Lane Keeping System all in an affordable midsize family sedan. Ford researchers are also hard at work on future systems including a driver workload estimator to help drivers manage stressful situations on the road. Read the rest of this entry »

The Evolution of the Ford F-Series

February 11th, 2013

The F-series has logged a lot of mileage in the past 65 years.

The F-1 debuted in 1948 with a three-speed transmission and 95 horsepower. Water for washing the windshield was pumped using a foot pedal, and the passenger-side taillight was optional.

The F-Series has come a long way since then.

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King Ranch: The Heart of Ford Truck Country

February 11th, 2013

Check out this article and video from Ford Social about King Ranch, the place that inspired Ford’s decked-out F-series trucks of the same name!

The great American cowboy is not urban legend; he’s not confined to history; and he’s not a caricature most accurately served up in the reels of a classic Spaghetti Western. He’s alive and well. I know because I spent two days with him and his comrades at the 825,000-acre sprawl where it all began—the historic King Ranch in Kingsville, Texas.

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2013 Super Duty: The Toughest Gets Tougher

February 8th, 2013

That’s right. America’s Most Capable Pickup is now even better. Tested-tough new powertrains – designed, engineered and built by Ford – give Super Duty class-leading fuel economy, plus best-in-class diesel horsepower and torque.

Best-in-class maximum towing and payload capacities get the job done when no one else can. Standard trailer sway control helps increase your towing confidence. It’s no wonder F-Series has been America’s best-selling truck for 33 years running.

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The Ford Atlas Concept

February 8th, 2013

Allow us to introduce the Ford Atlas Concept, revealed at the North American International Auto Show. Ford has built the Atlas Concept as a way to explore how to improve a truck’s towing and hauling characteristics, and it also offers a glimpse at where Ford trucks may be headed in the future.

Fuel efficiency and productivity are key for the Atlas Concept, which has some breakthrough capabilities. Take for example the Active Grille Shutters that automatically stay open when additional engine cooling is needed in low-speed or hot weather driving situations, then close for better aerodynamics when cruising at steady speeds.

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