Reasons to Buy Ford In Grand Rapids, Michigan

Has Your Car Ever Been Stolen or Broken Into?

September 23rd, 2011

You head out to begin your day like normal, walk to where your car should be and…a window has been busted and thieves have stolen whatever contents you had, even if it was a gym bag you left in the backseat. Or worse, you walk to where your car should be and…it’s gone.

On the upside, the FBI’s annual Uniform Crime Report revealed we currently have the upperhand over the bad guys; there was a 7.2 percent decrease in auto thefts in 2010. Thankfully, vehicle owners are getting smarter, no longer leaving keys inside or the doors unlocked and the vehicle unattended. When it comes to safety technology for the vehicle, Ford continues to be one step ahead of the thieves, too.

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How Ford Satisfies the Senses

September 23rd, 2011

A big deal is made about new-car smell. Realistically, that’s about the only sensory element that seemingly doesn’t factor in to a vehicle purchase. Or does it? Your senses play a crucial role in what you like and don’t like, be it anything from spinach to what you drive. As you might imagine, we’re more focused on the pleasure you get from the vehicle than on what’s for dinner.

Yet… you might love spinach, but your mate does not, and neither one of you understands how the other can feel that way about the leafy green. Regardless, the solution is always the same: one of you eats it, the other does not. But imagine if you’re a Ford designer or engineer; your job is to ensure every customer enjoys that vehicle, right down to the experience their eyes, ears, fingers and nose will have. While eating or not eating spinach may be a conscious decision, our senses are in charge of the subconscious mind, which has been said to control 95 percent of our decisions. Talk about a first impression being a lasting one.

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Ford at the 2011 IAA Frankfurt Motor Show

September 16th, 2011

If you’ve been paying attention to this year’s IAA Frankfurt Motor Show, you may notice that the Ford display is big. Huge in fact. It’s the largest-ever European stand for Ford, and it features the hottest new vehicles as well the latest Ford technology. But what’s inside the display is even bigger news. From the Ford Evos Concept vehicle to more Focus and Fiesta ST news to the announcement of a production version of a 3-cylinder EcoBoost™ engine, there’s something there for just about everyone.

Here’s an overview of what’s new for Ford at the show, and around the world.

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First Look at the Ford Fiesta ST Concept Car

September 16th, 2011

For all of you screaming for a performance version of the new Ford Fiesta, this one is for you! At the 2011 IAA Frankfurt Motor Show, Ford revealed a high-performance Fiesta ST Concept that combines eye-catching, muscular and sporty styling with a dynamic sports chassis and a high-performance powertrain. We thought that might sound good to you.

“The Fiesta has a rich history of high-performance models so a new ST performance model is a logical next step in our performance vehicle strategy for our global small cars,” said Derrick Kuzak, Ford group vice president, Global Product Development.
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Come to Borgman’s Snow Show!

September 9th, 2011

Do you move snow? Then stay in the know! You’re invited to Borgman Ford’s first annual Plow & Snow removal show! Join us for Plows, Fords, and Food on September 29th from 11am – 2pm.

The top names in snow removal will be gathered in one place to showcase the latest innovations in plows, spreaders, and more. Vendors will be on hand to answer questions and demonstrate new products.

Special financing options available the day of the show! Enjoy a catered lunch and discuss the never-ending battle against mother nature.

Sign up for this event by calling either Scott or Johnathan – numbers listed below!

Scott Gibbons
SGibbons@BorgmanFordMazda.com
616-249-8815

Jonathan Williams
JWilliams@BorgmanFordMazda.com
616-240-9503


Ford Evos Concept: What Future Fords May Look Like

September 9th, 2011

You’ve heard the term “global design” before; it basically refers to the foundation of new Ford products that can be used worldwide. To simplify that even further, it’s like automotive DNA. And, it’s also part of the One Ford product plan.

The Ford Evos Concept, which will officially debut at the 64th Frankfurt International Motor Show, held September 15-25, 2011, might give you the biggest hint of all regarding the DNA of the next generation of Ford cars and crossovers.

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Ford EcoBoost Engine Expands to 2012 Edge and Explorer

September 9th, 2011

It’s here! The 2.0-liter four-cylinder EcoBoost engine is available in the 2012 Ford Edge and Explorer, shipping to dealerships as we speak! It can be had in the front-wheel-drive models.

And by the way, you thought the Edge and Explorer boasted great fuel economy before? Equipped with the 2.0-liter EcoBoost, the Edge with EcoBoost has a hearty EPA-estimated 21 mpg city and 30 mpg highway.

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