Not only will the 2013 Ford Fusion be available with an Auto Start-Stop System, but it will be priced at only $295, making it easier for more buyers to opt for the fuel-saving technology. The new Fusion will be the first non-hybrid midsize sedan available with Auto Start-Stop.

Auto Start-Stop will be available with the new 1.6-liter EcoBoost® in the non-hybrid Fusion. When the Fusion comes to a stop, the engine can automatically switch off, consuming no gasoline and emitting no exhaust gases. As soon as the driver releases the brake pedal, the engine seamlessly re-starts and the car is ready to go by the time the driver presses the accelerator pedal.

“We expect the average Fusion driver with the 1.6-liter EcoBoost engine and Auto Start-Stop will save about $1,100 more than other midsize sedan owners during five years of driving,” said Samantha Hoyt, Ford Fusion Marketing Manager. “That’s cash in their pocket and time saved with fewer trips to the pump.”

Auto Start-Stop saves fuel use when the car is standing and running at idle. Savings vary depending on driving patterns, but owners who spend most time in heavy urban areas and city traffic will benefit the most – up to 10 percent. On average, Auto Start-Stop improves fuel efficiency by about 3.5 percent.

A study by the United States Department of the Treasury estimates that congestion consumed an extra 1.9 billion gallons of fuel in 2011, approximately 5 percent of all the gasoline used.

On sale this fall, Fusion offers customers the Power of Choice with the broadest selection of fuel-efficient powertrains in the midsize car segment – two EcoBoost-powered gasoline engines, a normally aspirated four-cylinder engine, a hybrid and a plug-in hybrid.